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Insights
Thoughts on memoir craft, publishing, and the art of finding the story beneath your story.
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It's Never Just About the Writing The Memoir Publishing Process: Writing, Design, and Reader Experience | Soul Spark Publishing
Writing is just the beginning. Here's what else matters when publishing a memoir.

Michelle Ireland
Jan 142 min read
Simple but powerful question to unlock authentic storytelling
There’s a moment in the writing journey that we always look forward to at Soul Spark Publishing.
It’s the moment an author begins to consider not just what they’ll say—but how they want to say it.

Michelle Ireland
Apr 30, 20252 min read
Are you doubting your story but want to write a book?
Whether it’s because the story feels too personal or too ordinary, or because it feels like too much to claim expertise or authorship, the doubt sneaks in. Sometimes gently, sometimes like a roar.
And yet—this doubt is not proof that your story is unworthy. It’s proof that it matters.

Michelle Ireland
Apr 23, 20251 min read
You Don’t Have to Be Fully Ready to Start Writing Your Story
There’s a particular ache that lives in the heart of so many aspiring authors—especially those called to memoir. It’s the ache of an unspoken truth, a story that’s been quietly waiting inside you. But then life gets loud again. Days pass. Responsibilities pile up. And the story? It keeps waiting.

Michelle Ireland
Apr 16, 20253 min read
The 3 Biggest Publishing Myths (That Might Be Holding You Back)
Think traditional publishing is the only way to be taken seriously? Think again. Discover the three biggest publishing myths that might be h

Michelle Ireland
Mar 13, 20252 min read
The Ripple Effect of Sharing Your Story
When you share your story, its impact goes beyond you. Stories create reflection, healing, and courage. Discover the ripple effect of storyt

Michelle Ireland
Mar 1, 20252 min read


Upcoming Workshop: From Spark to Story in Just 4 Weeks!
Bring your spark of a book idea to life with personalised guidance and a proven process in our 4-week high-touch, super fun, combo group and

Michelle Ireland
Jan 22, 20254 min read
How to Prepare to Write a Non-Fiction Book
When you begin to dream about writing a book your highlight reel is often focused on the feel of the book in your hand, the raving reviews f

Michelle Ireland
Nov 13, 20245 min read
The Success of Your Book Is in Your Stories
When you started your business or moved into your professional role the thing that got you on the path to success, beyond your knowledge,...

Michelle Ireland
Jun 5, 20242 min read
You don't always end up writing the book you thought you would
The reality is this: you don’t always write the book you set out to write. And… you often don’t figure that out until you’re 20,000+...

Michelle Ireland
May 8, 20243 min read
Crafting a Cohesive Brand: Strategies for Entrepreneurs' Book Success
Hiya! This week, we're delving into the art of brand alignment for women entrepreneurs writing books. Crafting a book that aligns...

Michelle Ireland
Apr 30, 20242 min read
Mastering the Write Path: A Guide for Entrepreneurial Women
Hiya! This week, we're diving into the challenges faced by women entrepreneurs with limited writing experience. Whether you're staring at...

Michelle Ireland
Apr 30, 20243 min read
Mastering Focus: How Deep Work Transforms Your Writing
Hiya! This week, let's embark on a journey to explore how embracing deep work principles can revolutionise your writing process. In my...

Michelle Ireland
Apr 30, 20243 min read
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